Soccer Dreams Come True

How raffles & polls help understanding new prospects
Discover how a premier bank utilized the excitement around a soccer event raffle to magnify its customer acquisition strategy. Through zblocks, smart tokens transformed into not just raffle tickets but catalysts for profound customer interactions. In return for their engagement, customers unveiled zero-party data in polls, shedding light on their distinct desires and preferences.

The Story

A distinguished bank in the Asia-Pacific region was on a mission: to magnetize new customers for its financial and insurance products, especially targeting the younger demographics less familiar with their brand.
Seizing the widespread enthusiasm for a prominent soccer event, the bank orchestrated a raffle that resonated with the passions of this specific audience.
To enter the raffle, consumers simply claimed a smart token, which got seamlessly added to their digital wallets via the zblocks platform. Moreover, participants could amplify their winning odds by promoting the raffle on social media. But that’s not all – these consumers also willingly dived into a poll, offering the bank a deeper understanding of their aspirations and demographics.
Soccer Dreams come True

The Outcomes

  • A remarkable surge in digital ad engagement.
  • Substantially higher conversion of prospects to qualified prospects than in traditional acquisition campaigns.
  • A large number of valid new customer records with "permission to contact”.
  • An organic wave of campaign promotions across social media.

How it Works

  • Define a consumer acquisition campaign, outlining specifics such as duration, configurations, and analytic tags.
  • Define the issuance of new smart tokens on the zblocks consumer engagement platform, linked to the campaign.
  • Establish the terms of value exchange, perhaps responding to a poll or engaging in a social media buzz with a distinct hashtag for a win.
  • Craft a branded "offer claim page" through the company's CRM, highlighting the raffle.
  • Amplify the offer through your established channels.
  • Potential leads who like the offer will be directed to the claim page, which explains the nuances of the raffle contest.
  • Consumers can claim their smart token with a single click.
  • The consumer now owns their smart token, which is added to their (non-custodial) wallet on the zblocks platform.
  • Consumers can remain anonymous toward the brand, or they can choose to share additional zero-party data voluntarily.
  • A record for the prospect gets created in the brand's CRM.
  • The smart token emerges as a direct channel between the consumer and the brand, facilitating direct engagements such as polls, offers, or token-gated experiences.
  • As consumers disclose more information about themselves (zero-party data) and while the brand observes interactions using the smart token (first-party data), it gains valuable insights into consumer behaviors and needs.

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